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Free Google Business Profile audit: what you get

This is an example. The business, “Summit Ridge Roofing (EXAMPLE)” in “Exampleton”, is fictional and every number on it is made up to show the layout. It is not a real client or a real result.

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Example one-page audit for the fictional Summit Ridge Roofing (EXAMPLE) with a score of 28 out of 100 (Critical), a comparison table against the top 3 competitors, an 11-check score table, the top 3 fixes, an AI search visibility panel and a compliance flags line.
Example audit, fictional data. The “EXAMPLE” watermark is part of the document. On a phone, swipe sideways to read it, or open the PDF.

What each section shows

  • Score out of 100: 11 checks (primary category, secondary categories, review count, star rating, how recent your reviews are, owner replies, hours, photos, recent posts, whether your website and your name, address and phone match, and whether the listing is claimed). A check we cannot verify is left out and the score is rescaled; it is never guessed.
  • You vs. the top 3: your public Google Maps data next to the three businesses Google shows first for your main search.
  • Top 3 fixes: the three checks losing the most points, each with the reason and its source.
  • AI search visibility: how many AI answers named you (a fixed set of 3 questions on ChatGPT, Perplexity and Google AI Mode), which directories list you, and whether your website lets AI tools read it. This panel is separate from the 100-point score because AI answers change from run to run, so treat it as a snapshot. Anything not checked says “not checked”.
  • Compliance flags: Google guideline risks such as keyword-stuffed business names.

Scoring sources: Whitespark 2026 Local Search Ranking Factors, BrightLocal 2026 Local Consumer Review Survey, and Google’s “Tips to improve your local ranking”. The figures quoted inside the example audit come from these sources.

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